This is a sponsored guest post written by Alex Berger from The Berger Bungalow. Thank you so much to Raye for including me on your blog today!!
When you first start off as a new blogger, you will hear many different words and phrases that confuse you. For example, I am sure a new blogger does not know what ‘SEO’ means, or what ‘Short Tail Keyword’ means. Blog and website topics can seem very challenging at first, but all it takes it some knowledge and things will start to make sense and come together. Today, I hope to give you some of that knowledge by talking about an important part of SEO (or search engine optimization): Keywords.
There are two different kinds of keywords and both of them matter. Short Tail Keywords are about 1-3 words and Long Tail Keywords are typically 3 or more words and they are more specific than Short Tail Keywords. For example, a Short Tail Keyword would be “Steak” and a Long Tail Keyword to match that would be “How To Cook A Juicy Steak.” Most of the time Long Tail Keywords have less traffic, because they are more specific. At the same time, since they are less popular, there is not as much competition, so you are able to rank higher. Short Tail Keywords are the exact opposite: They typically bring in more traffic, but there is more competition, so it is harder to rank higher.
Now that you know the difference of Short Tail and Long Tail Keywords, you are probably wondering why they are important in the first place. When it comes down to it, keywords are important in order get views on your website and grow. Yes, you can get views from just posting on your social channels and not incorporating keywords into your articles, but this makes it extremely hard to grow in the long run. One of the most effective ways to grow your website is by incorporating SEO - on-page and off-page tactics, including keywords. In fact, keywords are one of the most important tactics to use, because it is one of most effective ways for people to find your website and read about what they were searching for on Google (or Yahoo, Bing, or another search engine). Does that make more sense?
Now, let’s get into evergreen content. According to wordstream, Evergreen content is SEO content that is continually relevant and stays “fresh” for readers. This content is important to implement on your website because like wordstream mentioned, it will always be relevant and people will constantly be searching for it. A few ways to implement evergreen content into your website is by creating guides or tutorials, lists, FAQ’S, and annual events.
Let me explain more in depth about annual events. While they are seasonal, they always come around year after year and during that time, they will spike your traffic, which is very important. Imagine if you had ‘evergreen content’ for each season. That could potentially mean that you would get spikes in traffic when each season rolled around. Luckily, we are currently in the midst of the time of year that has the most searches online: the holidays! To get you started, I have created a list of holiday keywords that you should use during this time of year. Hopefully, this will get you started in improving your SEO by implementing holiday keywords.
I hope this article has helped you understand the importance of implementing keywords into your website. Unfortunately, keywords are just one way you can implement SEO into your website. There are many, many different ways and there will continue to be many ways added to the long list. The great thing about SEO is that it will improve your website and you will continue to grow. The bad thing about SEO is that it is constantly changing and pretty timely to learn all of the facts. This is why some people might want to hire a company to help them improve their website. For example, NJ SEO is the number one digital marketing agency in New Jersey. They offer social media marketing, search engine optimization, advanced web analytics, content strategy, PPC, email marketing, and more. If you are in search of SEO services NJ, I would definitely consider NJ SEO not only because they have many fantastic reviews, and has case studies showing that they beat out all of their competitors in the area, but I would also consider them because they are a family-run business. I don’t know about you, but I have always had better experiences when dealing with small, family-run businesses compared to most large businesses. Led by brothers, Matt Anton and Dan Anton, NJ SEO has a team of 27 specialists, all which deliver outstanding results. Matt Anton, who runs their office in New Jersey, is the former online marketing manager of Liberty Travel, which is a billion dollar travel agency. He is cited as an SEO expert, is listed in the top 62 local SEO marketers, and has over 100 endorsements and recommendations on Linkedin. You can see his picture, with his daughter below: