IN A DAY AND AGE OF THE “BLOGGER”, CREATING UNIQUE CONTENT IS THE TOUGHEST THING WE HAVE TO DO. READ THE TIPS BELOW ON HOW TO REMAIN RELEVANT AND STAY ABOVE THE CURVE!In the blogosphere, there is no topic safe. There are fashion bloggers, foodies, shoe bloggers, purse bloggers, poop bloggers, you name it, they exist. Having that said, what inspiration do you need to draw to set yourself apart and above the crowd? Why should your voice be heard? Why should someone read your post as opposed to the next fashion blogger?
The answer is not simple, and probably won’t lie in DIY or #OOTD posts. Being creative is something that comes from within.
Whether you create a weekly feature deciding to review local restaurants/boutiques, or offer marketing advice, having something specific will be extremely useful to keep a niche. Having information useful to a specific group of people is great way to remain unique and relevant. Maybe you’re good with finance and budgeting. Create a weekly tip for budget fashionista of what sales are occurring. Or you can discuss bank interest rates and whose Certificate of Deposits has the highest interest, cross reference how long would it be until we can purchase those Jimmy Choo’s.
Having a purposeful stance is a perfect way to create a solid reputation for your blog. If you are vocal about certain issues political or otherwise, express that on your blog. YOUR blog is a platform for YOUR thoughts. You don’t have to tone yourself down to be likable to companies, just be YOU. Your honest opinion could be what sets you apart from everyone else and make you more attractive to the PR folks. If you absolutely HATE a product don’t be afraid to write an honest review. There are plenty of bloggers who stray away from writing honest reviews in fear that they will no longer be sponsored. Being honest may drive companies away from you but will draw fans to you.
Tweet me if you have any of your own tips to keep your blog relevant! @shoepremacyy