Do you feel as if your tweets are as useful as speaking to an empty room? You could be correct. If you have more than 2,000 followers and average no retweets, your content could be holding you back. There are four types of users on twitter:
The person who rants about anything to everyone. If their Mochachino was not on point today, the twitterverse will know. If they are watching a new episode of their favorite show, SPOILER ALERT.
This person has absolutely no interest in what you have to say or why you’re on twitter. They came to promote their product and that is all. You will see them tweeting their own content, constantly telling you that you should click a link or purchase because whatever “deal” they have won’t last.
The hybrid is a combination of the above two. This person can tweet a link to their blog while simultaneously supporting someone else and complaining about the barista at Starbucks. This person is usually the most interactive on twitter, they participate in twitter chats and are not afraid to use the follow button. They are not concerned with celebrity status but more so with expanding their knowledge and their network.
This is the type of twitter person who will talk about everything on twitter to the people in their real life. They usually have less than 1,000 tweets and they know exactly what’s going on. Silent but deadly.
To examine why your tweets just aren’t hitting, you need to identify what type of twitter user you are. If you are a babbler, people are listening to you but you are not giving them a chance to engage. You should try telling people to RT with their day, favorite color or what they’re doing before you spill out your guts to the twittersphere.
If you are the promoter, log off immediately. There’s nothing more annoying and offensive than someone constantly pushing their own agenda. We all have our own agendas and people would be more likely to listen to yours if you lending an ear or a retweet every now and then.
If you are the Hybrid but you still aren’t receiving retweets, you should do an in depth analysis of who you follow vs your followers. There’s an app called stats that can tell you in depth how many ghost followers you how many people you support that doesn’t support back. If you’re content is great and you lack followers you should probably change your strategy.
If you are a lurker, you don’t want to be engaged so keep on lurking.
What are some of your strategies to be relevant on Twitter and when do you know it’s time to re-evaluate your strategy?