Back in November, I announced on my twitter account that I would be starting a new venture in order to monetize my blog. I read tons of blog posts from affiliate marketing experts, wrote marketing plans and applied for every program under the sun. After a month, I am pleased with my results ($54.10) but I know there's tons of stuff I can do to make it better in the coming months.
I had thousands of clicks but only 6 resulted in commissions for me. The ones that resulted in commissions were all things I did blog posts on. That wasn't really surprising to me, because I write great in depth blog posts. My goal is to minimize the amount of touches it takes to get someone to buy. That means creating content that wows you. Anyway on to my mistakes.
1. Not using Pinterest and Tumblr
The first month of affiliate marketing I totally neglected Pinterest and Tumblr because I don't have thousands of followers on there. From a marketing stand point Pinterest is awesome because like Facebook, once you pin something it stays there forever. I posted a picture of a wedding dress from TBdress and weeks later, it's still getting pins and clicks. Stuff on Pinterest and Tumblr never go out of style and the virality is unmatched.
2. Using Twitter Too Much
Unlike Pinterest and Tumblr, content shared on Twitter is only as good as it's RTs and Likes. It doesn't resurface unless someone goes and digs for it and that's problematic for an affiliate marketer. You can post a link and within a few hours it's lost in a sea of other links and no one will see it ever again.
3. Not Capitalizing On Christmas Sales
All affiliate marketing blogs will tell you that the holidays are a GREAT time for making commissions. I did an awesome job of selling for Black Friday but I really neglected creating Gift Guides/ sending out newsletters and I think that's what hindered my commissions.
4. Not Doing Holiday Decor/ Outfit Posts
I didn't know how influential I was until I ran into one of my Facebook friends on the street. She had asked me about something that I posted on Facebook but she didn't like or comment on it. But SHE SAW IT which means she was a potential commission that I missed because I didn't think people would be interested in seeing how I styled my house, or a new jacket from Zaful.
5. Not Being Consistent Enough
Yes, I scheduled my tweets but everything else (Facebook posts and email blasts) were pretty random with the exception of the Black Friday promotions. For the coming months, I will definitely make a plan including content and execute it.
6. Not Reviewing All The Sites I Was Promoting
This may seem like a no brainer but out of all the websites I've been promoting I've only done a review on 3. I randomly get hits to my affiliate links from posts that I have done on those 3 so even when I'm not actively working, those posts and links are still being seen. What was I thinking? Content on my blog is the easiest way to circulate the links while still getting hits to my site. I can always re-promote old blog posts on my social media. Blog posts never die!
7. Picking Too Many Of The Same Type Of Sites
Yes, I love fashion but do I really need 8 affiliate sites that sell the same exact thing? Hell no. So in month two of affiliate marketing, I diversified the programs I belong to and tailored them to fit my upcoming content. Which is why you saw Global Rose when you hit my site. Valentine's day is around the corner Peggy.
8. Not Asking My Affiliates To Purchase Ad Space
Okay, this one I really screwed up on. Affiliates give you ads but the experts tell you to offer them to pay for Ad space. I thought it was redundant especially if they're paying me for sales but after the month I realized that Ad space is precious. Someone could be paying me for that spot instead of giving it away for free in the hopes that someone will click AND buy.
9. Not Using My Influence On Facebook
Facebook is so finicky to me. Certain things I post, I will get 100+ likes. Other things you can hear crickets and a pin drop. Then there's certain times people are on Facebook and depending on the person you may end up at the top of their feed or on the bottom. The shit is so weird and unpredictable. However, I forgot that I belonged to about a dozen Facebook groups and once I did a review on Sammy Dress, I posted it and got tons of reactions and clicks.
10. Underestimating The Power Of Commenting On Other Blogs
For the last 2 weeks, I have been going crazy commenting on other blogs to get backlinks to my site. But, have you ever considered dropping your affiliate link as your URL in the comment box on a popular website? Crazy right? Especially if it's a post that has 25+ comments. People love to click on other people's website. Why not send them shopping?
Oh and one BONUS mistake because I need to furthermore let all of you know how bad I failed in month one LOL. Join more than one network! I joined the Shareasale Network but didn't look into any other networks until month 2!