Global SEO: How to Rank Your Website Higher on International Search Engines
By Chris Danks
As a website owner, you’ll be familiar with a variety of technical terms such as traffic, web hosting, SEO, follow/nofollow links and plenty more. SEO will help your site to rank higher on valuable websites, but what about international search engines?
No matter who your target audience is, there’s always going to be people you’ve yet to attract the attention of. Search engines are an effective — scratch that — they are THE most effective way for businesses to advertise in the digital era. So with such a powerful tool at your disposal, able to reach out to a global audience, it’s a smart idea to make sure that you’re ranking highly on search engines in countries other than your own.
Here are some ways to make your website more prominent on international search engines.
There’s no doubt that you will have heard the phrase “content is king” before, and then heard it again and again… and again. Although it’s a term that’s been thrown around in abundance, the fact remains that content holds weight amongst its search engine admirers.
If you want your website to rank highly on an international level, then the content of your website will need to target audiences in other countries. This means that your page copy, meta descriptions, titles, and topics you write about will all have to be suitable for an international audience.
This is especially important if you’re reaching out to other linguistic audiences, as you’ll have to create specific content for those who speak languages other than your native tongue.
In Depth International Research
To rank highly on search engines will require you to research your target audience and create a website that will suit their needs. So to rank highly on search engines on a global scale will require some in-depth research across each and every country you intend to target.
With an abundance of SEO tools at your disposal, you’ll be able to get a clear idea of exactly how a site is performing across different areas, examples being the geo-targeting option in analytics and IP/location tracking.
Doing so will give you a clear idea of how a website needs to perform in different regions, allowing you to understand which trends work and which don’t.
The Structure of Your Domain Name
The domain name of your site will have an effect on which search engines you appear on. For example, if you’re a UK-based site and want to gain more popularity in France, then purchasing the .fr version of your domain will demonstrate to search engines that your site is relevant to that market.
If your website started off as a site based in a particular area — such as in the UK with a .co.uk domain — but you now have made the decision to reach out to other territories, using a different domain for each country you aim to market to will be very beneficial.
Your web hosting provider will prove to be very useful with domain registration, as they no doubt have an abundance of clients who use multiple websites and will be able to prevent you from feeling like managing your websites is like spinning plates.
Local Link-Building Activity
Link building through traditional activities, such as social media and guest posting, is still one of the strongest ways to attain a more favourable ranking. Search engines will analyse the origin of links to determine their local relevance.
So for example, if you have a .fr domain version of your website, which has links to lots of other French sites, it will help you to improve your ranking on French search engines. While there’s no doubt that high-quality links will help your website regardless, by concentrating on links from the immediate area of your target audience, it will prove to be more beneficial in regards to local search engines.
SEO success on a global scale isn’t going to be a breeze, but there’s no reason why it should be impossible either. By using the steps mentioned above, you’ll maximise the potential of your website(s) by increasing your visibility with relevant audiences, therefore boosting your site’s ranking on the intended search engines.
Chris Danks has over fifteen years of experience in the web hosting industry. He’s the owner and director of Cyber Host Pro, which provides businesses all over the world with a wide-range of website hosting solutions.
I know best how hard it can be to maintain a somewhat professional social media especially if you are your own brand. Every month, I find myself going through posts and deleting stuff that doesn't necessarily resonate with the image I want to portray. In the heat of the moment, every post seems like a good idea and while you may not regret posting something, you don't want potential followers/readers/ customers to be put off at a post that was created out of emotion. Below is an infographic with some tips/guidelines I use to audit my social media accounts .
You've seen it before. Those misleading ass headlines that force you to click to find out the answer to the question in the title that you didn't know you wanted to know before. Clickbait is probably the most hated, yet underrated ways of garnering traffic for your blog.
If you do a quick search on Youtube for Jeffree Star Racist, your results will return some videos with open ended questions that you would have to CLICK to find out what the answer is. Clickbait is like the last episode the second to last season of a show, it really leaves you in pieces. As you can see, one of them got me. Each video here has well over 5,000 views with the one that I watched gaining over 1,000,000 views. That's fucking insane.
Here's how you can get a piece of the click baiting action without being spammy.
-Doing weekly round ups using trending hashtags
"This week in my life featuring the #patriots and National Cheeseburger day
-Creating titles with open ended questions e.g.
"Will he ever call me back?"
"What is the purpose of life?"
-Use words with shock value e.g
"This simple life hack will BLOW your mind"
"The most AMAZING picture I ever saw"
"Why I cursed my boss out and quit my job"
"The real reason why people"
"You'll be OUTRAGED at this girl's response"
-Using google searches that create controversy, stir emotion or memories
"Why do white people..."
"One time in band camp"
"Milk and cookies are disgusting"
This post is brought to you by IDBS eln and the #letsgopaperless movement.
It’s 2016, we’re supposed to have flying cars and hover boards that actually hover over the ground. Yet, we’re still using traditional pen and paper for our daily needs. Can we truly function in a paper free world?
Old habits are hard to break. I can't tell you how many times I have grabbed a pen a paper when my phone was in my hand? Our mobile devices have note pads in apps, all of them do but what is it about pen and paper that is so appealing to us?
Below are 4 EASY tips to help transition to a totally paperless work environment and eventually a paperless life!
Digital Business Cards
Business cards seem like one of the those unavoidable, absolutely necessary uses of paper. But it's not! Contap is the e-business card, allowing you to digitally share your information with whoever instantly. So when you're out and need constant contact, you're only a click away.
Access to your ideas from across the globe
Pen and paper is convenient for obvious reasons. You can fold it up and stuff it in your pocket, it’s feather weight and if it breaks you can tape it back together. However, losing an important piece of paper is such a tragedy. Going paperless and placing your sensitive and important stuff on your cloud is such an excellent way to keep track of your ideas from wherever you are even if you’re thousands of miles from home. This frees up the mentally capacity to worry about other things instead of where you placed your paper.
Digital Calendars + To Do Lists
Traditional to do lists are only as good as the eyes that see them. Meaning, if your to do list is stuck in your house while you’re on the road, that spells trouble for your goals. Digital calendars are not only accessible from anywhere but can also alert you on your mobile device (or watch) at the appropriate time to get something done. Paper calendars just lack character.
Scanning Important Items
Certain things such as Birth Certificates and social security cards you definitely need the original of for obvious purposes. But that first class ticket stub that you want to claim on your taxes can definitely be scanned electronically and then used for recycled goods.
And of course, because moms are workers too, below are 3 tips for Mom's to be a part of the #letsgopaperless
-Utilizing card board boxes as flash cards
-Using Chalk Paint to turn surfaces/ old paper into re-useable items
-Using a Nook instead of baby books
What are some steps that you've taken to become paperless? Comment below!