Global SEO: How to Rank Your Website Higher on International Search Engines
By Chris Danks
As a website owner, you’ll be familiar with a variety of technical terms such as traffic, web hosting, SEO, follow/nofollow links and plenty more. SEO will help your site to rank higher on valuable websites, but what about international search engines?
No matter who your target audience is, there’s always going to be people you’ve yet to attract the attention of. Search engines are an effective — scratch that — they are THE most effective way for businesses to advertise in the digital era. So with such a powerful tool at your disposal, able to reach out to a global audience, it’s a smart idea to make sure that you’re ranking highly on search engines in countries other than your own.
Here are some ways to make your website more prominent on international search engines.
There’s no doubt that you will have heard the phrase “content is king” before, and then heard it again and again… and again. Although it’s a term that’s been thrown around in abundance, the fact remains that content holds weight amongst its search engine admirers.
If you want your website to rank highly on an international level, then the content of your website will need to target audiences in other countries. This means that your page copy, meta descriptions, titles, and topics you write about will all have to be suitable for an international audience.
This is especially important if you’re reaching out to other linguistic audiences, as you’ll have to create specific content for those who speak languages other than your native tongue.
In Depth International Research
To rank highly on search engines will require you to research your target audience and create a website that will suit their needs. So to rank highly on search engines on a global scale will require some in-depth research across each and every country you intend to target.
With an abundance of SEO tools at your disposal, you’ll be able to get a clear idea of exactly how a site is performing across different areas, examples being the geo-targeting option in analytics and IP/location tracking.
Doing so will give you a clear idea of how a website needs to perform in different regions, allowing you to understand which trends work and which don’t.
The Structure of Your Domain Name
The domain name of your site will have an effect on which search engines you appear on. For example, if you’re a UK-based site and want to gain more popularity in France, then purchasing the .fr version of your domain will demonstrate to search engines that your site is relevant to that market.
If your website started off as a site based in a particular area — such as in the UK with a .co.uk domain — but you now have made the decision to reach out to other territories, using a different domain for each country you aim to market to will be very beneficial.
Your web hosting provider will prove to be very useful with domain registration, as they no doubt have an abundance of clients who use multiple websites and will be able to prevent you from feeling like managing your websites is like spinning plates.
Local Link-Building Activity
Link building through traditional activities, such as social media and guest posting, is still one of the strongest ways to attain a more favourable ranking. Search engines will analyse the origin of links to determine their local relevance.
So for example, if you have a .fr domain version of your website, which has links to lots of other French sites, it will help you to improve your ranking on French search engines. While there’s no doubt that high-quality links will help your website regardless, by concentrating on links from the immediate area of your target audience, it will prove to be more beneficial in regards to local search engines.
SEO success on a global scale isn’t going to be a breeze, but there’s no reason why it should be impossible either. By using the steps mentioned above, you’ll maximise the potential of your website(s) by increasing your visibility with relevant audiences, therefore boosting your site’s ranking on the intended search engines.
Chris Danks has over fifteen years of experience in the web hosting industry. He’s the owner and director of Cyber Host Pro, which provides businesses all over the world with a wide-range of website hosting solutions.